We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

AltaVista goes back to basics

Company ditches portal ambitions

Still licking its wounds after a failed attempt to launch unmetered Net access AltaVista has abandoned attempts to become a fully-fledged portal.

The company is quitting the media portal business to return to its core search engine business, in hopes of ramping up its profitability. As a result, it will axe 25 percent of its workforce.

"While many of these business decisions have been difficult, we are now in a position to unleash our search expertise with a clear, singular focus to penetrate every layer of the search market for both consumers and businesses," said Rod Schrock, AltaVista chief executive officer and president.

AltaVista has plans to invest heavily in Net search technology. Such investments include ramping up its outlay on the vertical search arena, notably AltaVista's Shopping.com information service, according to the company statement.

AltaVista also plans to invest in what it terms a third-generation search service, which will be capable of incorporating into a search query users' interests and the context of the query.


IDG UK Sites

Galaxy S6 UK release date, price, specs: When is the Samsung Galaxy S6 coming out? Galaxy S6 launch6......

IDG UK Sites

5 things we hate about MWC: What it's like to be a journalist at a technology trade show

IDG UK Sites

Interview: Lauren Currie aims to help design students bridge skills gap

IDG UK Sites

12in Retina MacBook Air release date rumours: new MacBook Air to have fingerprint ID, could launch...