We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Microsoft to launch new search engine technology

Google squarely in software giant's sights

Microsoft is set to unleash its much-anticipated search technology on Thursday, as it ramps up efforts to take on market leader Google.

The new search engine will go live on the company's MSN website, a representative for the company said.

The software giant has made clear its plans to conquer the lucrative search market, teasing industry watchers with web and desktop search previews. In June, Microsoft upgraded its MSN Search site and it has been posting new search technology prototypes at its testing site http://sandbox.msn.com. Meanwhile, company executives have stated their intentions to take Google to the mat.

Now web users will be able to test-drive the company's latest search efforts. Although details of the new search engine aren't available today, SearchEngineWatch.com Editor Danny Sullivan said that he had been playing around with search betas on Microsoft's Sandbox site earlier this week.

"From what I've seen on Sandbox, the technology is still pretty unremarkable," Sullivan said. Although he acknowledged that the search tools he sampled did not have all the "bells and whistles" that are expected with the full release, Sullivan said that some test searches did not bring up authoritative sites that one would expect from a search engine.

"From what I've seen so far, they haven't been savvy in terms of search optimisation," Sullivan said.

This could be a major problem for the Redmond, Washington, company if it expects to leap past Google and Yahoo. According to Sullivan, to stand out a new search technology needs to serve up incredibly relevant results, possibly delivered in a new way, such as being able to tap separate databases for different types of searches.

Otherwise, new search engines should build in a set of good features if they want to lure in users. "It could be victory by a bunch of little cuts instead of one sword," Sullivan said.

Whatever approach Microsoft ends up taking, it appears determined to pierce the top of the market. MSN Search is already number three in the market, according to Sullivan, so the company is building from a solid user base.


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

LED vs Halogen: Why now could be the right time to invest in LED bulbs

IDG UK Sites

Christmas' best ads: See great festive spots studios have created to promote themselves and clients

IDG UK Sites

Why Apple shouldn't be blamed for exploitation in China and Indonesia