Napster owner Roxio has announced a potentially powerful multi-year partnership with high street electrical retail giant Dixons Store Group.
Under terms of the deal, Dixons will promote Roxio's soon-to-launch music service and stock Napster's music software and branded products across its chain of 1,100 Dixons, PC World, The Link and Currys stores across the UK.
Napster proclaims the deal as: "The first agreement of its kind between a British consumer electronics retailer and an online music provider". The service will launch "before the end of summer".
Dixons will also preload Napster 2.0 software on all its own-brand PCs, alongside a "unique offer" for its Premium service subscription. The service will be promoted throughout Dixons stores.
Such promotion will include visibility in the portable audio sections, own-branded CDRs, CD wallets and CD labelling kits and also across Dixons online properties.
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