We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Branson trashes Our Price in favour of V Shops

'Virtual' shops mix clicks and mortar

Branson’s Our Price record chain is to be replaced by V Shops, combining in-store internet shopping with traditional stock control.

One hundred stores will have been converted by November, with the first store already up and running at Notting Hill Gate, west London - just a stone’s throw from Branson’s Holland Park mansion.

Once inside a V Shop customers will be offered all the usual CDs, mini-discs and mobile phones currently stocked by Our Price.

Virgin-branded goods that aren’t available in store, including electricity and gas, can be ordered over the Internet connections on the store’s PCs.

"V Shops across the country will introduce millions of British consumers to a new way of shopping," said the bearded billionaire.

"Stealing the idea from Dr Who, the V Shop is the ultimate 21st century Tardis - introducing a new find-and-buy touch-screen kiosk, offering access to a further 110,000 music and movie products."


IDG UK Sites

Sony Xperia Z3 Compact review: A better deal than the Z3 and most smartphones

IDG UK Sites

Why people aren't upgrading to iOS 8: new features are for power users, not the average Joe

IDG UK Sites

Framestore recreates ancient China for Mr Bean's martial arts misadventure

IDG UK Sites

iPad Air 2 review: Insanely fast and alarmingly thin. Speed tests, camera tests and more