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Goodmans begins home PC push

Consumer giant invades PC land

Best known for TV, hifi and car stereo, Goodmans is to launch a range of notebook and desktop PCs aimed at first-time buyers in June.

The notebooks made by Rock and desktops made by Quantum will sell through supermarkets and highstreet outlets such as Tesco, Toys R Us and Argos that traditionally stock Goodmans' white and brown goods. There is also a range of Goodmans-badged peripherals such as scanners and digital cameras.

Models in the range include a Celeron-based entry-level notebook and a Pentium 4-based desktop with 15in LCD screen, both with an expected street price of around £700. The prices will include a 12-month onsite warranty operated by a UK PC builder, as yet unnamed. Extended warranties will be offered by Goodmans and their retailers.

'We don't intend to compete with Dell and HP, nor do we want to compete with local PC builders like Mesh and Evesham who supply the fastest high-spec machines,' said Mark Slater, general manager of Goodmans PC division. 'In the UK PC market the highstreet is dominated by DSG [Dixons Stores Group that owns Dixons, PC World, Currys and the Link], but we think there?s a big opportunity to take a well-known brand like Goodmans and sell through different outlets.'


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