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Google wins the battle of the brands

Search engine voted top of the league

Search engine Google has been voted the Global Brand of the Year, pipping computer maker Apple to the post for the second year running.

The survey conducted by research firm Interbrand - posted on the Brandchannel.com website - questioned 4,010 people from 85 countries worldwide in a bid to ascertain the brand that had made the most impact on their lives during 2003. For the second year in a row Google's ease of use and simplicity gained it poll position.

Google currently scoops up 80 percent of all internet searches, raking in an estimated $900m (£490m) from sales last year.

Apple, which was named number one brand by the study back in 2001, took second place for its "beautiful compelling products", not least its extremely popular iPod music device.

Mini and Coca-Cola took third and fourth places respectively, while Samsung climbed from the 12th spot last year to fifth place this year.

European voters picked furniture warehouse Ikea as the top brand, while Virgin and Nokia taking second and third positions.

Related links:
Brandchannel


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