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Wireless software scoops top award

Innovators honoured by Wall Street Journal

Mobile data services software PocketThis has scooped a Wall Street Journal Innovation Europe award, in the wireless category, beating 130 other entrants.

The software is designed to allow subscribers to save web or WAP-based information, such as film listings, pictures and restaurant reviews straight from the internet into an "operator-branded Pocket", including O2's MY Pocket or Orange Pocket, and then access it from their mobile phone.

PocketThis then pairs the information with other useful services and relevant content to enable users to do more with the information while they're mobile. For example, people can find a pub or restaurant online, save the details to Pocket, and then tap into other information such as direction and route planners or tube information while on the move.

Winners were selected by an independent panel of judges based on the novelty of the innovation and its expected impact on the industry.

Over 350 content partners, including Lastminute.com, AutoTrader, Alitalia and NCP include PocketThis "send to mobile" buttons on their websites. The company has also signed licence agreements with Orange and O2.

Some of the more interesting innovation winners included Software category runner up, Cambridge Innovision's software, which allows users to generate geometrically accurate digital 3D model containing all the colour and texture information in the original digital photograph.

Silver-prize winner in the overall innovation category was Speedscript software. Developed in Switzerland the package allows text input via a touchscreen with the same speed and accuracy as a normal keyboard.

Related links:
Innovation Awards
PocketThis


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