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Amazon.com opens up to online car buying

Internet superstore extends product categories

Expanding its scope to flogging cars, online megastore Amazon.com plans to branch into online car-buying services with Greenlight.com, the two firms announced yesterday.

Seattle-based Amazon.com will feature Greenlight.com's auto-retailing Web site as a tab on its home page at http://www.amazon.com. The tab, due to launch later this week, will link to http://www.greenlight.com, where consumers can configure and purchase a wide variety of vehicles online, officials said.

In addition to its core book business, in the US Amazon.com has begun selling lawn furniture, pharmaceuticals and beauty aids online over the past year. Although the average age of those new businesses is nine months, Amazon.com CEO Jeff Bezos said the combined total revenue of those divisions was more than £333 million.

Though Amazon’s online car sales will initially be restricted to the US, industry observers believe Amazon.co.uk will soon be branching out beyond its current product categories, which include DVD, video and software, as well as books and CDs.


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