We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Casio hits back against Sony with new Exilim

Mini digi cams fight it out

Casio has given its best-selling Exilim Zoom digital still camera an update with the addition of a higher quality image sensor. The camera was announced in Tokyo just a day after Sony launched its DSC-T1 aimed directly at stealing sales from the Exilim range.

The new camera, the Exilim EX-Z4, is the first in the Exilim family to feature a 4Mp class image sensor. It also has a 3x optical zoom lens, like its predecessor the EX-Z3 launched back in April this year.

Other features are largely unchanged from the EX-Z3, but the lack of update is not necessarily a bad thing because Casio appears to be on to a winning format, as since April the EX-Z3 has been the best selling digital camera in Japan, according to figures from GfK Japan.

It's directly in competition with Sony's DSC-T1. Sony's rival offers higher, 5Mp resolution, but for most applications, including printing out images, Casio's 4Mp is more than enough.

The Sony model also has a 3x optical zoom lens and Sony has managed to cram the lens into the body of the camera so it sits sideways and captures images through a prism that redirects light from in front of the camera. Casio's device has a conventional zoom which extends in front of the camera and that means a slightly longer start-up time, as the zoom is extended, and a little more noise.

In terms of size, there is almost nothing between the two cameras. The DSC-T1 measures 87x57x23mm making it slightly narrower and shorter than the Exilim, but also a little thicker.

The Exilim is lighter at 129g, compared to the DSC-T1 at 155g, but users are unlikely to notice a big difference in the weight between the models.

The biggest difference between the two in the eyes of consumers could be price and here Casio has the advantage. The EX-Z4 will go on sale in Japan from 7 November for around ¥50,000 (£270) while the DSC-T1 will be available from 27 November priced ¥60,000 (£323). Casio said the new Exilim has recently gone on sale in some international markets and will go on sale in others soon.

Related links
Casio
Sony


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

Chromebooks: ready for the prime time (but not for everybody)

IDG UK Sites

Hands-on with Sony's latest smartglasses

IDG UK Sites

The 13 most inspirational Tim Cook quotes