We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

BT launches Yahoo Broadband service

Telco uses content to push high-speed internet uptake

Today sees the official launch of BT's new broadband service — BT Yahoo Broadband. First announced back in June, the service sees the telco twinning up with content provider Yahoo in an attempt to win more customers for its all-frills broadband offering.

BT Yahoo Broadband plans to increase on the range of services offered by BT's Openworld broadband service, and all for the same price of £29.99 per month. It will include intelligent personalisation, so customers can tailor content to their areas of interest, plus a personalised radio service, Launchcast, and security features such as anti-spam, antivirus and a free firewall.

The aim is to boost numbers of broadband users to help BT reach its target of five million sign-ups by 2006. It will spend £10m pushing the service to new customers who can register by visiting the website or calling 0800 800 050.

Launching the service, BT Openworld boss Duncan Ingram said, "For broadband to be as pervasive and life-changing as it promises, three things are crucial: widespread availability, quality of service and compelling content." He believes that BT Yahoo Broadband can deliver on all three.

IDG UK Sites

Sky to offer mobile phone contracts with O2: Will Vodafone make a move?

IDG UK Sites

Windows 10: a guaranteed success. Probably.

IDG UK Sites

Do we need to fight the government again over design and art education?

IDG UK Sites

How to make money selling books on the iBookstore, publish your book in Apple's book store