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AP consumer market prefers tablets and smartphones to PCs

The lack of a strong value proposition to buy a PC continues to divert consumer spending towards tablets and smartphones, according to IDC Asia/Pacific research manager Handoko Andi.

A set of preliminary research data from IDC indicate that the Asia/Pacific (excluding Japan) PC market declined eight percent sequentially and 13 percent year-on-year in 2013 Q1 to reach 26.4 million units, coming in lower than IDC's initial forecasts.

In China, Andi said that the Chinese New Year celebrations and constrained public sector spending in China held the market back.

Market leader Lenovo was affected, who saw its market share dropped to 22.8 percent compared to the previous quarter's 27 percent.

PC buying sentiments were similarly weak in the rest of the region as well, with Windows 8 not helping to push sales in as IDC had initially hoped, despite older Windows 7 inventory clearing out in most countries.

"IDC is encouraged, however, by the work that vendors are putting into bringing out innovative PC designs, especially around touch, as well as the possibility of potential improvements from both Intel and Microsoft later this year that can at least help to make PCs more competitive, albeit still in catch-up mode."

Andi pointed out that HP's big education project win in India helped to improve its second position share to 9.8 percent from 9.2 percent.

Fellow second place maker Dell also had a positive quarter, said Andi, as it recovered some lost ground in its two big markets China and India. Dell's 8.4 percent share in the last quarter of 2012 improved to 9.8 percent.


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