We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Europe promises action on spam

EU jumps on junk mail bandwagon

The European Commission (EC) on Tuesday announced plans to combat spam, promising "concrete action" by October.

Research commissioned by the EC shows that by the end of this summer more than half of all the emails in Europe will be spam.

"Combatting spam has become a matter for us all, and has become one of the most significant issues facing the internet today," said Erkki Liikanen, European Commissioner for Enterprise and the Information Society.

The concrete action would focus on effective enforcement based on international cooperation among different countries. It would also include technical measures for countering spam, and raising consumer awareness of the issue.

The Commission's plans are designed to coincide with a new law on data protection that forbids unsolicited emailing. This directive is due to be put into the statute books of the 15 European Union member states in October.

Under the data protection law, email marketing will only be allowed with prior consent from the recipient. This "opt-in" approach does, however, permit marketing companies to target their existing customers.


IDG UK Sites

Best January sales 2015 UK tech deals LIVE: Best New Year bargains and savings on phones, tablets,...

IDG UK Sites

Chromebooks: ready for the prime time (but not for everybody)

IDG UK Sites

2015 visual trends: 20 leading designers & artists reveal what should be inspiring us in 2015

IDG UK Sites

Mac tips tricks & hacks: 10 things you didn't know your Mac could do