We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Apple to launch cheaper MacBook Air this year

Lower priced MacBook Air will take on competing ultrabooks

Apple will launch a cheaper MacBook Air in the third quarter of 2012, according to a report.

Digitimes reports that sources from the upstream supply chain have said that Apple will respond to competing ultrabooks by launching a $799 (£495) MacBook Air, $200 cheaper than the current MacBook Air pricing in the US.

"Although Acer has recently reduced its ultrabook shipment target, Intel continues to aggressively push ultrabooks and is aiming to have the devices prices at US$699 in the second half of the year. However, if Intel is able to bring down ASPs to its goal, the price gap between ultrabooks and the US$799 MacBook Air may further postpone the time ultrabooks become standardised," said the sources.

The current pricing of the MacBook Air in the UK starts at £849.

Apple is expected to release a redesigned MacBook line-up within weeks, with the latest rumours suggesting that it will have a bigger battery and dual hard drives.

Future Apple devices, including Macs, MacBooks and iOS devices, could also have new, glare-free, anti-fogging, self-cleaning glass.


IDG UK Sites

Samsung Galaxy S5 mini vs HTC One mini 2 comparison review: Design and price beats additional...

IDG UK Sites

Why local multiplayer gaming is rapidly vanishing: we look at the demise of split-screen and LAN...

IDG UK Sites

Colour-depth not resolution is what will make 4K a success or failure

IDG UK Sites

iPhone 6 vs iPhone 6 Plus: Which new iPhone 6 model should I buy?