We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

PC World caught with Centrino pants down

PC Advisor readers force retraction from retail giant

Those eagle-eyed PC Advisor readers are forcing PC World to eat humble pie after the retail giant claimed it was the first vendor to bring out a Centrino-based notebook for under £1,000.

"Once again we are leading the market, this time with a Centrino laptop for under a £1,000 in the new Advent range," gushed PC World marketing manager, Jonathan Hirst, in a press release received by PC Advisor this morning.

Well Jonathan, your Advent range isn't the "first Centrino laptop for under £1000", as claimed in your press release.

A PC Advisor website regular, who goes by the nickname of 'TechMad', was quick to point out that Novatech is selling a similar spec Centrino-based notebook at a cheaper price. Its Solo Centrino 1.3GHz costs £997.58 inc VAT, and comes preloaded with Windows XP Home.

Meanwhile James — a friendly salesman at Dell — offered a Centrino-based notebook for just £880 to a PC Advisor journalist posing as a member of the public. (At this price the notebook did come without a warranty, however.)

After we presented the evidence, a spokesman for the Dixons-owned chain said: "Hands up on this one… we retract the statement."


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

Apple's 2014 highlights: the most significant Apple news of 2014

IDG UK Sites

See the festive spots creative companies have released for Christmas

IDG UK Sites

Ultimate iOS 8 Tips: 35 awesome and advanced tips for using iOS 8 on iPhone and iPad