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PC World caught with Centrino pants down

PC Advisor readers force retraction from retail giant

Those eagle-eyed PC Advisor readers are forcing PC World to eat humble pie after the retail giant claimed it was the first vendor to bring out a Centrino-based notebook for under £1,000.

"Once again we are leading the market, this time with a Centrino laptop for under a £1,000 in the new Advent range," gushed PC World marketing manager, Jonathan Hirst, in a press release received by PC Advisor this morning.

Well Jonathan, your Advent range isn't the "first Centrino laptop for under £1000", as claimed in your press release.

A PC Advisor website regular, who goes by the nickname of 'TechMad', was quick to point out that Novatech is selling a similar spec Centrino-based notebook at a cheaper price. Its Solo Centrino 1.3GHz costs £997.58 inc VAT, and comes preloaded with Windows XP Home.

Meanwhile James — a friendly salesman at Dell — offered a Centrino-based notebook for just £880 to a PC Advisor journalist posing as a member of the public. (At this price the notebook did come without a warranty, however.)

After we presented the evidence, a spokesman for the Dixons-owned chain said: "Hands up on this one… we retract the statement."


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