We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Flat-screen displays outsell CRTs by 4:1

Advent proves the power of advertising

High street retailer PC World today revealed a huge increase in flat-panel display sales following computer maker Advent's first ever TV debut.

The company first saw TFT (thin-film transistor) screen sales overtake those for conventional CRT (cathode ray tube) monitors over the Christmas period, but never by such a large amount. Advent's TV advert resulted in TFT sales a massive four times higher than those for CRTs.

"The TV advert helped TFT sales over the bank holiday [when the advert was run] eclipse CRTs — 80 percent of Advent systems went with a TFT," says Jeremy Fennell, marketing manager at PC World.

"TFTs are consistently the most popular choice for customers demanding style, space-saving design and superb picture quality," he adds.

But perhaps this increase is as much a reflection of the times as the success of television advertising. As TFT screens drop in price it's only natural that people will switch to a slimmer design, just as CD drives have pushed out floppy disks.

IDG UK Sites

Sky to offer mobile phone contracts with O2: Will Vodafone make a move?

IDG UK Sites

Windows 10: a guaranteed success. Probably.

IDG UK Sites

Do we need to fight the government again over design and art education?

IDG UK Sites

How to make money selling books on the iBookstore, publish your book in Apple's book store