We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Broadband means business

DTI shows benefits of fast internet for small enterprises


UK Online for Business, part of the Department of Trade & Industry, is launching a nationwide awareness campaign next month to promote the benefits of broadband internet connection to small businesses.

"The Broadband for Business campaign will be saying this is what the technology can offer your business: better efficiency, increased profit and a better relationship with your customers," said Elizabeth Grant, director of UK Online for Business. "If this doesn't resonate, then don't buy. But if it does come to us for impartial advice."

The campaign kicks off 10 March and will feature radio and print advertising and sponsored taxis.

"There's lots of hype and media coverage of broadband, but very little dispassionate advice about what value it brings to a business," said Grant. "In some cases that's very easy: just moving from variable to fixed telecoms costs can be a straightforward financial gain."


IDG UK Sites

Sony Xperia Z3+ release date, price and specs: The Xperia Z4 for the UK

IDG UK Sites

Why Intel’s vision of the future is a future I want to live in

IDG UK Sites

10 amazing, creative uses of tech – and the brands behind them

IDG UK Sites

Jony Ive 'semi-retired' into new role: kicked upstairs as Chief Design Officer