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Snap mad Brits

Digital photography as important as your holiday tan

Microsoft's latest research has us Brits down as a bunch of 'snapshot junkies' hell-bent on visiting the ancient wonders of the world to gather a vast archive of digital photography and film footage.

Almost half (45 percent) of those questioned believed a modern day wonder of the world should be an impressive sight that would take a great picture to show the family.

"With holiday time such a precious commodity and Brits travelling to ever more exotic destinations, it's becoming increasingly important to capture those special memories so the good times live on after the tan has faded. Technology plays a big part in this as we share our memories with friends and family via email," said Nick McGrath spokesman at Microsoft.

On a more serious note, digital camera unit sales may be nowhere near those of film cameras but in terms of money the pair are almost equal, with an average film camera costing around £90 compared to its £300 digital counterpart.

Research from analysts at theGfK Group revealed that 3.1 million film cameras and 0.8 million digital cameras were sold throughout 2001. With nine percent of UK households now owning a digital camera.

Rather amusingly, despite our penchant for traveling Microsoft's survey found that we weren't too trusting when it came to letting someone else take our precious snaps. A patriotic 25 percent said they would trust a Brit while confidence in the French and Germans to take a decent shot was a mere three and four percent respectively.

Over two-thirds of people also said they would love a PC in their hotel bedroom so they could email pictures and footage back to the UK, an idea hotels would do well to cash in on.

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