We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Telco moves to mobile again

BT does u-turn to woo phone customers

Telco giant BT has announced the launch of a new mobile phone service, Mobile Sense, less than a year after selling off its mobile arm, BT Cellnet.

BT claims the move back into the mobile market has been made in response to requests from its customers, who complained current mobile costs were too complicated and inflexible.

The service, run through BT's website, will allow customers to select the right package based on how many minutes and text messages they wish to use per month. Customers will be able to access their account to view their credit and generally keep tabs on their mobile expenditure.

"With this product we have a unique proposition that gives online customers complete control over what they are charged, even allowing them to change their pricing packages every month if necessary," said Pierre Danon, chief executive of BT Retail.

Users will be able to select from one of 12 handsets displayed on its website, including Sony and Nokia models.

BT will be buying airtime from former mobile subsidiary O2, which saves the company from setting up new networks and works out pretty well for its old ally. The company estimates revenues of £44m by 2005.

The deal is similar to BT's corporate model launched back in April, using airtime purchased from O2 to create tailor-made packages.


IDG UK Sites

Best camera phone of 2015: iPhone 6 Plus vs LG G4 vs Galaxy S6 vs One M9 vs Nexus 6

IDG UK Sites

In defence of BlackBerrys

IDG UK Sites

Why we should reserve judgement on Apple ditching Helvetica in OS X/iOS for the Apple Watch's San...

IDG UK Sites

Retina 3.3GHz iMac 27in preview: Apple cuts £400 of price of Retina iMac with new model