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M-pay goes macro

Vodafone puts shopping on the mobile bill

Mobile phone operator Vodafone yesterday launched its latest m-pay system designed to make shopping online easier.

The company launched its m-pay bill, a micro-payment system, back in February, which allowed customers to charge small purchases, up to around £5, to their monthly phone bill. Due to its success, the company has now launched the m-pay card which is a macro-payment system allowing users to purchase anything they choose.

But unlike the bill system, the card facility allows customers to charge goods directly to their credit or debit card, but with less hassle and in a more secure manner than simply paying with their credit card directly.

Customers simply register their credit or debit card and a few personal details with Vodafone, which then gives them a PIN number and password. When they purchase goods instead of laboriously typing in their credit card and delivery details each time, they simply type in their PIN number and Vodafone does the rest.

“Many of the barriers to online commerce have been broken down,” said Jim Wadsworth, head of mobile commerce at Vodafone.

“Our customers no longer need to spend time filling in lengthy forms with their credit card number. When they want to buy something online, once they’re registered it’s just a matter of entering their username and password and they’re away,” he added.

The payment card, which is only available to Vodafone mobile phone customers, is accepted at around 13 million online vendors.


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