We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Content for sale

BT urges UK users to click and buy online services

BT has launched its click&buy service to UK consumers, allowing them to buy content and services online without the need to enter credit card details.

The service provides access to content such as games, music, mobile phone ringtones and icons, films, horoscopes and financial advice, some of which was not previously available. During this, its launch week, much of the click&buy content will be available at half price to encourage users to use the service.

Users simply register once for the service and can then access any of the content anywhere in the world, at the click of a button. Prices start from as little as £1. The service launches with 20 partner sites including: handbag.com; Talkingbooks; The Motley Fool and Sportinglife, with plenty more promised soon.

BT's market research shows that 46 percent of UK consumers would be willing to pay for high quality content. But internet research agency Forrester found just one percent of UK consumers would be happy to pay to access their favourite sites.

Ian Price, CEO, BT click&buy, believes the service is complementary to existing free services: "[click&buy] allows websites to continue to offer their existing free content while also being able to invest in developing new, higher quality content for the user."


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

Chromebooks: ready for the prime time (but not for everybody)

IDG UK Sites

Hands-on with Sony's latest smartglasses

IDG UK Sites

The 13 most inspirational Tim Cook quotes