BT Openworld yesterday launched its subscription travel club service, which it says will allow users access to hundreds of exclusive travel offers and 'money can't buy' events.
BT tries its hand as travel agency
The service, which went live yesterday, is available to anyone at a cost of £29 per annum. Club members will be able to buy tickets to 'sold out' events, such as the MTV awards and the Six Nations Cup.
The travel club will also feature discounts from selected airlines and bargain holiday packages, which aren't advertised anywhere else, allowing BT to undercut the competition.
"The Travel Club's broad range of 'best of the web' offers [and] unique 'money can't buy packages' , provides excellent value to our customers," said John Raczka, senior vice president of content at BT Openworld.
BT will also offer a Travel Plus package, which costs £69 per year, and allows users to access the service and offers travel insurance for two adults and three children.