We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
 
74,953 News Articles

Finders keepers?

Olympus introduces security tagging for digicams

Olympus has introduced a tracking system to encourage those who find lost digital cameras to return them to their owners.

The so-called yellowtag will be fitted into all Olympus digital cameras. The tag contains a unique email address so, when a camera is found, the finder can send a message to Olympus. The rightful owner will then get an email or text message telling them the camera has been found.

"We wanted to ensure that our customers have peace of mind when they take their camera out and about," said Sara Cubitt, head of marketing at Olympus. This way if someone finds a camera they will know how to return it, she added.

But PC Advisor has spotted a flaw with this system — if you find an expensive digital camera, why should you want to return it to the owner, when you could keep it for yourself?

Olympus has thought of this too, however, and has set up a prize draw system to reward people who return lost cameras, hoping the possibility of winning photographic equipment for themselves will entice them to do the right thing. Of course, they could still be more tempted to take the easier, if dishonest, route of simply keeping the kit they've found.

The prize system could also be used for laptops and PDAs, but PC Advisor thinks that Olympus would be wise to develop security PINs or other identity devices which would prevent lost kit being used by anyone but its owner.


IDG UK Sites

Amazon 3D smartphone release date, price and spec: The hologram phone?

IDG UK Sites

You're never alone with a clone: How the App Store got taken over by copycats

IDG UK Sites

PCs vs consoles: PCs still pwn when it comes to gaming (and everything else)

IDG UK Sites

The art of rebranding: Creative agency The Neighbourhood explains how & why it rebranded