We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Mattel's Barbie wins case against cybersquatters

Judge shuts down porn site

Legislation enacted last year to protect companies from cybersquatters has passed a critical test.

A judge from the Southern District of New York recently ordered a pornographic Web site to stop using Mattel's trademark "Barbie" as part of its domain name.

Mattel sued the porn site's parent company, Internet Dimensions for trademark infringement when it discovered the site called Barbiesplaypen.com. The judge issued a cease-and-desist order and the site has shut down.

A Mattel spokeswoman said the company will defend its brand names, even if no complaints have been made by customers.

"For us, it really is about enforcing our rights," said spokeswoman Lisa Marie Bongiovanni. "We have incredible equity in our brands."

While she said she knew of no specific complaints by customers regarding Barbiesplaypen.com, Bongiovanni said Mattel won't risk a customer thinking it sponsors a porn site, or any non-Mattel site. The company will go after anyone who uses a Mattel trademark, she said.


IDG UK Sites

Windows 9 release date, price, features: Videos leak as Microsoft sets 30 September unveiling

IDG UK Sites

Why local multiplayer gaming is rapidly vanishing: we look at the demise of split-screen and LAN...

IDG UK Sites

IBC 2014 news: video post, CG and VFX news from Adobe, Blackmagic, Eyeon and more

IDG UK Sites

Retina MacBook Air release date rumours and specs: Gold 12in Retina MacBook Air almost 1cm thinner...