We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

AOL aboard the broadband

High speed internet prices announced

AOL has finally announced its broadband pricing structure. But at £34.99 a month it doesn't compare that favourably with the competition.

Competitors BT openworld and Freeserve offer broadband packages for £29.99 a month. A spokesperson for AOL justified its higher monthly charge by pointing out the lower cost of initial installation: "You have to compare like for like. We have a lower up-front cost of just £25 for a modem."

This is an introductory offer price and will rise to £85 on 15 July. However, this is cheaper than Freeserve which charges £149.99. BT Openworld is currently offering a special price of £85. This is due to rise to £150 from 31 August.

AOL believes that a low installation cost will encourage more users to sign up for broadband. In its research it found that "People felt that a high up-front cost was a significant barrier [to signing up for broadband]".

The company also believes that by paying extra you get added value: "AOL is a premium service, offering services over and above the competitors, including unique content, free support, unmetered dial-up access and parental controls."

AOL Broadband is only open to existing members, although you can sign up for a free trial of AOL's dial-up service and apply for broadband immediately.

For more information on broadband and links to all the major providers click here to see PC Advisor's online guide.


IDG UK Sites

iPhone 6 review: best ever iPhone is very good... but no longer the best phone you can buy

IDG UK Sites

Why Apple and Samsung, Google and Microsoft's schoolyard spats make them all look stupid

IDG UK Sites

How to successfully bridge the gap between clients and creatives

IDG UK Sites

How to update your iPhone or iPad to iOS 8: including how to install iOS 8 if you don't have room ()......