We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Dixons centralises customer care

No problems with service centres — so why the changes?

Dixons Stores Group is denying that it has shaken up its customer service operations as a result of problems with its Sheffield call centre.

Sources close to the firm had told PC Advisor that problems within DSG call centres meant staff were sometimes taking as long as 20 minutes just to log on to the system and far too long to save transactions, particularly at the company's Sheffield branch.

Dixons refutes these claims. "There have been no problems as far as we are aware and we answer the majority of calls within 20 seconds," said a company spokesman.

However, the company confirmed it will be creating a central base for its customer support in Nottingham. It claims this move is simply designed to improve the service but acknowledges the changes will see it moving many of its resources away from Sheffield to the new centre.

"The Sheffield branch will remain open but we will be focusing our services where they are needed. We are trying to improve our service all the time," said the firm’s spokesman.

We hope these changes will result in better support for customers as PC Advisor readers aren't convinced by Dixons' claim that its service is "one of the best in the industry".

"[Dixons] is customer-orientated in the fact that it delivers the least for the most financial return," wrote one reader.

Dixons advises customers to ring outside peak hours (12-2pm and after 7pm) to ensure they get through first time.

IDG UK Sites

How to get a free EE Power Bar: Mobile and broadband customers eligible for free smartphone charger

IDG UK Sites

Why Netflix won't terminate your account for using a VPN, probably

IDG UK Sites

Forever 21 denies pirating Adobe, Autodesk and Corel software, accuses companies of 'bullying'

IDG UK Sites

New Apple TV 2015 release date rumours: Apple's WWDC invite shows Apple TV