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Double the memory, in a Flash

AMD unveils new memory chip based on MirrorBit

Mobile phones should be able to hold twice as many rings, MP3 players twice as many songs and cameras twice as many photos at the same price, using Flash memory chips that AMD said on Monday it has begun sampling.

AMD has a new process for making Flash memory, called MirrorBit technology. The new architecture doubles the amount of memory a chip can hold without increasing cost and improves on manufacturing efficiency, the company said. AMD worked with Fujitsu on the technology.

Flash memory stores data without needing a continual power supply — required by RAM chips. Mobile phones use Flash memory to store ring tones and phone numbers and other consumer electronics use it to store operating system software. More powerful Flash chips may drive the price of MP3 players down and make consumer electronics more powerful.

The company expects to ship its first memory products by June with larger capacities shipping some time after that.


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