We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Xbox price slashed

Microsoft hacks ton off price, says it has 'nothing' to do with sales

Despite denying poor sales, Microsoft has announced just a month after launch that it will reduce the price of its Xbox console by £100.

Microsoft insists this is part of its long-term strategy, which will benefit retail partners and publishing partners, and not due to falling sales.

From 26 April the console will retail at £199, the same price as Sony's PS2 console and only £20 more than Nintendo's game cube (£170), which is due to be launched on 3 May.

"The price may have been a little high," said a company spokesman, "and customer feedback has now told us this," a phrase easily translated to 'people haven't been buying them'. "We want to make sure the price is not an obstacle," he added.

One would have thought that the million-odd gamers who have already splashed out £300, not to mention those who waited in queues on launch day for hours, would be infuriated by this move. To asuage this, they'll be entitled a free games controller and two free games, worth around £100.

If you are one of those people, you must download an application form and email it to Microsoft before 1 July.

The move itself is not really a surprise — what is surprising is the speed with which Microsoft has done this. Sony and Sega also dropped the price of their consoles to below £200 after launch, but not before the first year's sales were in.

"We are happy with sales, they are not as bad as has been reported. But a price decrease will undoubtedly increase sales," added Microsoft's spokesman.


IDG UK Sites

Windows 10 launch event as it happened: Read our Windows 10 launch live blog - find out first as...

IDG UK Sites

Windows 9 and the death of the OS as a must-have product

IDG UK Sites

Video trends: 4K is here โ€“ HDR video, VR and 3D audio is coming

IDG UK Sites

Best iPhone 6, iPhone 6 Plus deals: iPhone 6, iPhone 6 Plus tariffs, contracts and prices UK