Children's internet charity Childnet, the Home Office and PC firm Tiny are backing a scheme called KidSmart, aimed at making eight- to 11-year-olds aware of the dangers unsupervised web use.
KidSmart launches today at BETT, an education and technology show held at Olympia, London and will continue with visits to primary schools across the country, parents' evenings, teachers' resource packs as well as a dedicated website at www.kidsmart.org.uk.
The scheme has the support of Beverley Hughes, chair of the government's task force on child protection on the internet, formed in March 2001.
"Parents, teachers and children themselves all have a role to play in surfing safely," said Hughes. "And the KidSmart programme will help protect younger users as they explore this fascinating now world."
Childnet spokesman Vaughn Armstrong said KidSmart is not intended to scare parents and teachers or deter children from using the internet, but to encourage safe use.
But the five KidSmart rules all deal with the dangers of internet usage and not the benefits. Also, paranoia about the use of the internet by paedophiles is a regular feature in the tabloid press.
Kidsmart complements the Home Office's wiseuptothenet campaign which is currently running radio ads highlighting the dangers of paedophiles masquerading as children online.
Those KidSmart rules in full