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Holiday shoppers swamp sites

Seasonal net spending spree doubles

As predicted by our recent poll, an average of 51.3 million visitors went to online shopping sites weekly during the 2001 holiday shopping season from 25 November through 23 December, according to a report Jupiter Media Metrix released yesterday.

The figure represents a significant 50 percent increase compared to the previous year when there were 34,264,000 unique visitors per week. In 1999, the number was 26,303,000.

The top holiday shopping sites in 2001 were eBay with an average of 4,515,000 unique daily visitors, Amazon.com with 2,519,000 and Mypoints.com with 2,016,000.

Last year also saw considerable online gains by traditional retailers. Over the course of 2001, traffic to the seven traditional retailers listed among the top 15 shopping sites jumped 73 percent from the previous year.

The top three traditional US retailers for the holiday season were Columbia House websites, with 598,000 average daily unique visitors, Toys R Us, with 515,000, and Barnesandnoble, with 447,000.


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