We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

HP kills Voodoo PC unit

Envy & Omen PCs to be sold with consumer line

HP has merged its Voodoo gaming PC business unit with its consumer business, a move which means all Voodoo's laptops and desktops will now be sold alongside HP's Compaq Presario and Pavilion PC lines.

"It is just the next step of integration into the business units that deliver Compaq Presario and [HP] Pavilion," said Ann Finnie, an HP spokeswoman.

HP paid an undisclosed amount to acquire Voodoo in 2006. Voodoo was a standalone unit in HP and continued to sell its products independently. But HP always had plans to integrate Voodoo into its main PC business, Finnie said.

Voodoo's products sold by HP include the Envy ultraportable laptop and the Omen gaming desktop. HP will retain Voodoo as a brand name, Finnie said.

However, the convergence of the brand in HP's consumer catalogue could mean larger worldwide availability for the high-end PCs.

HP's Voodoo systems will be sold alongside its Presario and Pavilion lines

"Ultimately it means that Voodoo and Voodoo-influenced products will be easier to buy, faster to get, they will feature local service, and they will have the full power of HP's marketing and sales channel behind them," said Rahul Sood, HP's CTO, in a blog entry. Sood was founder of VoodooPC, as the company was called before HP acquired it.

Traditionally, HP's global business unit designs PCs and regional units decide what PCs to sell in the region, and that may apply to Voodoo PCs, Finnie said.

For existing Voodoo customers, support and service won't change.

"Don't expect customers to see a difference," Finnie said.

See also:

HP Voodoo Envy 133 takes on MacBook Air


IDG UK Sites

Best iPad Air 2 and iPad mini 3 deals: Find the best contract for your new iPad

IDG UK Sites

The iPhone is doomed. Doomed to be marginally less successful than a very successful thing.

IDG UK Sites

How to prototype native mobile apps without writing code

IDG UK Sites

How to prepare for and update to OS X Yosemite: Get your Mac ready to download & install Apple's...