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Dell denies plan to kill XPS line in favour of Alienware

But Alienware will become its premier gaming brand

Dell has denied it's planning to kill its successful XPS brand.

Reports earlier this week suggested Dell was going to end its XPS line up to make way for its other brand, the performance-focused Alienware. However Dell has since insisted that it had no such intentions, despite revealing that it plans to push the Alienware brand more aggressively.

In a blog post on the Dell's website, the PR Manager for the XPS series, Anne Camden said: " Dell XPS and Alienware are both great brands - arguably the greatest brands in PC gaming - and both will live on. But we are going to expand our focus on Alienware. We are going to invest like crazy in product development, design and engineering to propel Alienware as the premier gaming brand in the future."

"And XPS gaming systems will remain an important part of our gaming product portfolio."


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