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Hitachi quits consumer PC market

Japanese giant to continue with business PCs

Hitachi is pulling out of the competitive consumer desktop PC market in Japan.

The move, while symbolic, shouldn't have a major effect on the company or its business in Japan because PCs only account for a fraction of its revenues.

The company had a 5.8 percent market share in the last quarter of 2006, putting it just behind Sony as the country's number seven PC vendor, according to IDC, although that number includes business-use PCs.

Production of the business-use models is largely handled by HP and operations will continue. Hitachi will also continue to make some business PCs in-house, including thin-client models that don't have hard-disk drives, although its production of consumer-use PCs has stopped.

Hitachi sells consumer-use PCs under the 'Prius' brand in Japan and offers three main models. The Prius W desktop has a 20in display and packs a digital TV tuner and video recording ability so it can double as both a PC and audio-visual system. The Prius S is a more conventional desktop with a 17in screen and the Prius K is a laptop.


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