Hitachi is pulling out of the competitive consumer desktop PC market in Japan.
The move, while symbolic, shouldn't have a major effect on the company or its business in Japan because PCs only account for a fraction of its revenues.
The company had a 5.8 percent market share in the last quarter of 2006, putting it just behind Sony as the country's number seven PC vendor, according to IDC, although that number includes business-use PCs.
Production of the business-use models is largely handled by HP and operations will continue. Hitachi will also continue to make some business PCs in-house, including thin-client models that don't have hard-disk drives, although its production of consumer-use PCs has stopped.
Hitachi sells consumer-use PCs under the 'Prius' brand in Japan and offers three main models. The Prius W desktop has a 20in display and packs a digital TV tuner and video recording ability so it can double as both a PC and audio-visual system. The Prius S is a more conventional desktop with a 17in screen and the Prius K is a laptop.