PC World – part of the Dixons Store Group – is launching a range of laptops aimed specifically at children. With the end of the summer holidays fast approaching, PC World hopes to capitalise on the rush to kit out kids for the new school year with its robust Advent K range of laptops with interchangeable covers.
Kicks off with kids' Advent K laptop range
The sample PC World sent through showed a £649 inc VAT Advent K300 laptop with an Intel Pentium dual-core T2130 processor, 2GB of RAM and a 120GB hard drive. The Advent K300 has a 15.4in widescreen and a 1.3Mp webcam and has a football motif for its cover.
PC World says the Advent K300 will be the top-of-the-line model and, in common with the Advent K200, will come with Microsoft's Encarta encyclopedia software. The K300 will also ship with the Home and Student Edition of Microsoft Office.
The Advent K200 will be a £499 inc VAT laptop running Windows Vista Home Premium on an Intel Pentium dual-core T2080 processor, have a 2GB memory and 100GB hard disk. The Advent K100, meanwhile, will cost £399 inc VAT and be powered by an Intel Celeron M520 processor and have just 1GB RAM. Nonetheless, it will also run Vista Home Premium.
PC World hopes that the bold designs will appeal to kids will simultaneously deterring older computer users. "Seeing adults with the new K laptops would be a bit like seeing your dad dancing at the school disco,"explains Leigh Smyth, who led the development of the kids laptop range.
Importantly, all three models in the range will come with a copy of Norton Internet Security 2007, so users will be kept safe online and won't invite viruses. Parents may, however, be concerned to learn that all three laptops in the PC World Advent K range will come with Wi-Fi and built-in 1.3Mps webcams, meaning users will be able to chat and video instant-message online.
PC World laptops - like dancing with your dad