EE, formally Everything Everywhere, has launched 4G LTE fixed and mobile broadband services in remote rural parts of the UK.
The 'superfast' internet service has been brought to the Northern Fells in Cumbria for over 2,000 residents. EE said 4G will deliver consistent speeds of 8-12Mbps for the UK's highest concentration of home workers. See also: 4G and Freeview TV interference tests begin.
Olaf Swantee, CEO of EE, said: "Using our dedication to innovation and engineering excellence, we are overcoming the challenges of delivering rural connectivity to launch a 4G mobile broadband service in Cumbria. This is yet another big step in advancing digital communications in the UK."
EE said the service will cover 84 percent of the population across the Northern Fells by this summer – an area of the UK which largely isn't served by fibre optic or other high-speed internet. It said headline speeds will reach beyond 20Mbps.
The 4G service is launching with different packages for consumers and businesses starting at £15.99 per month. EE said it will "evaluate usage and behaviour to potentially develop other plans specific to rural customers".
Users will be able to get home and office devices to optimise the 4G broadband connection. EE is still the UK's only 4G network and will continue to be until rival networks are launched this summer by O2, Vodafone, Three and BT. See also: Ofcom announces 4G auction winners.
Rory Stewart, MP for Penrith and Borders, added: "This is a major step forward for my constituents. Superfast broadband is making a massive difference to the way that people live their lives and do business."