The broadband provider has decided to scrap its traffic shaping and usage limits for its entry level packages including Infinity. BT customers can now go 'Totally Unlimited' from £16 per month with the first six months free, £10 cheaper than usual.
BT Infinity now starts at £23 per month with speeds of up to 38Mbps and for an extra £3 per month you can get 76Mbps Infinity. See also: Three to offer free 4G LTE broadband.
John Petter, managing director of BT's Consumer division, said: "We believe we have boosted our broadband offering by moving our best broadband deals to totally unlimited. Customers told us that they wanted to be able to enjoy catch-up TV, streamed films and other bandwidth-eating applications without having to worry about going over their limit or being slowed down by their ISP."
The firm also announced BT Cloud, its online storage service which will be free for all broadband customers. Infinity 76Mbps and top tier copper customers will get a large 50GB allowance. BT Cloud can be used to backup files, photos, music and films online.
See also: BT YouView Humax DTR-T1000 review.
As well as PCs and laptops, BT Cloud will be accessible from smartphones and tablets to stream content. The move rivals existing services like Microsoft's SkyDrive and Dropbox.
BT said existing customers wishing to get rid of their internet shackles can do so by signing a new contract.
"Unlike Sky, we’re extremely confident that our network can stand up to the extra bandwidth demands from totally unlimited products everywhere across the UK." added Petter.