Three has announced that customers will be able to upgrade to 4G LTE for free when it launches.
Mobile operator Three has said its customers won't be faced with a premium fee to upgrade to 4G LTE mobile broadband when it becomes available on its network. In fact, the firm is making a statement by saying it will be a standard feature on all its price plans. See: What is 4G? A complete guide to 4G.
Dave Dyson, CEO of Three said: "Our customers choose Three because they love the internet and know they can get great speeds and great value on our award-winning network,"
"As we add the next wave of technology to our Ultrafast network, we’ve listened to our customers and thought long and hard about the right way to do it. We don’t want to limit Ultrafast services to a select few based on a premium price and we’ve decided our customers will get this service as standard."
The firm said its network will reach 80 percent of the population by the end of March and 4G will arrive in the second half of this year. Three will use the 1800MHz spectrum already acquired as part of a deal with EE.
Customers will need a 4G capable smartphone or tablet to take advantage of the faster speeds, roughly five to seven times faster than 3G. Many are on the market already such as the iPhone 5, Nokia Lumia 920 and iPad. See also: 4G vs 3G network hands-on speed test.
Three said 4G LTE versions of the Samsung Galaxy S3 and Galaxy Note 2 will launch on its network within the next month and the BlackBerry Z10 will launch mid-February.