We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

WHSmith to offer free Wi-Fi

Hopes to sell more Kobo eReaders with it

WHSmith free Wi-Fi with The Cloud

WHSmith has announced it will offer customers free Wi-Fi broadband in its stores.

The high street retailer has partnered with The Cloud to install Wi-Fi in 603 of its stores across the UK. The service is rolling out now and will be available to use for free on devices like smartphones and tablets.

Ian Sanders, group business development director at WHSmith said: "The internet allows us to provide a lot of extra information that was previously unavailable in-store, for example in-depth book reviews, product lists or search functions. It’s about bringing the high street and online together in a way that works for our customers - free WiFi access does this."

Apart from an 'enhanced' shopping experience, WHSmith hopes that the Wi-Fi will help it sell more Kobo eReaders by demonstrating its features better. A 'try before you buy' type method. See alsoWhat's the cheapest eReader?

WHSmith said that 60 percent of consumers use mobile internet while they're shopping with 19 percent using it to compare prices and read product reviews.

Customers will be directed to a WHSmith landing page when connecting to the Wi-Fi but can use it for other online activities like social networking.

The move increases The Cloud's network which is already in stores such as Pizza Express, Eat, Greggs and Pret.

Follow Chris Martin and @PCAdvisor on Twitter.


IDG UK Sites

Very best Black Friday 2014 tech deals UK: Latest bargains on phones, tablets, laptops and more...

IDG UK Sites

Tech trends 2015: 3D printing grows up

IDG UK Sites

10 mind-blowing Oculus Rift experiments that reveal VR's practical potential

IDG UK Sites

Black Friday 2014 UK: Apple deals, Amazon deals & other Black Friday tech offers