Zen Internet has announced it is doubling its customers' broadband speeds to 76Mb.
The news comes shortly after and in line with BT doubling its Infinity speeds to 76Mb download and 19Mb upload. However, Zen Internet subscribers will not have to sign a new contract to get the boost unlike BT's.
Andrew Saunders, head of product management and marketing at Zen Internet said: "We believe that we have the strongest portfolio of fibre optic broadband products in the UK."
"Having worked with BT since the initial fibre optic broadband trials, we have a hands-on experience of the technology that other providers cannot match, and the latest, most up-to-date information on progress and future plans."
The independent internet service provider (ISP) said subscribers to Fibre Active, Fibre Pro, Fibre Office and Fibre Office Plus will be automatically upgraded to the faster line for free starting on 9 May.
The only package to be left out of the upgrade is Zen's entry-level Fibre Lite deal which will remain at 38Mb download and 9.5Mb upload.
Zen Internet has no fair usage or traffic management policies and doubles its usage allowances last month. It said: "unlike many other ISPs, users can enjoy their usage allowance at the fastest speed their connection can support at anytime, no matter what type of application and service they want to access or what type of media they wish to access."