Virgin Media has revealed an extra 100,000 UK homes will have access to the ISP's fibre optic network by the end of the year.
During the first six months of this year, the ISP rolled-out the cable network to cover 73,000 homes. However, with a new construction project due to start in Southampton soon, thousands more Brits will be able to access the fibre network by the end of the year.
Virgin Media also revealed the average amount of data downloaded by its customers has surged by 43 percent every year since 2007 and is now in excess of 25GB every month. The ISP said this is equivalent to half an hour of music streaming every day, along with thirty hours of online TV viewing, a couple of hours spent watching YouTube clips and thousands of views of web pages and emails.
"By extending our unique fibre optic network to parts of the country previously outside our traditional heartland, we're ensuring more people can experience the compelling advantages that a superfast connection can bring and in doing so, support the Government's digital ambitions," said Jon James, Virgin Media's executive director of broadband.
"Today's increasingly digital lifestyle requires better broadband and we've seen a strong response from the communities we expand into who are crying out for quality services."
Virgin Media recently successfully trialled a broadband connection with speeds of 'up to' 1.5Gbps. The trial, which began in April this year , took place in conjunction with four firms located in Old Street, London – an area which is known as 'Silicon Roundabout', and offered downloads speeds that are more than 240 times faster than the national average net connection.