Virgin Media has revealed its 100Mbps broadband service has been made available to more than a quarter of homes in the UK.
The service, which was first launched in October last year, can now be accessed by 6.5 million homes and businesses in 160 areas of the UK.
The ISP claims the service will allow users to download an entire music album in as little as five seconds, a TV show in around 30 seconds, a high quality movie in as little as 90 seconds and a high-definition movie in around seven minutes.
Jon James, executive director of broadband at Virgin Media said: "Virgin Media has consistently led the greatest developments in broadband in the UK and we're proud to continue this tradition with the roll-out of our 100Mb service".
"But we're not stopping there - we continue to develop broadband technology with trials for 200Mbps taking place across the country and we have deployed a cutting-edge 1.5Gbps cable broadband trial in East London."
The ISP also revealed it is on target to complete roll-out of the service to 12.7 million homes by mid-2012.
The 100Mbps broadband service is priced from £35 a month when bought in a bundle with a phone line, or £45 per month when purchased on its own.