Imagination Technologies, the company behind the PURE Digital radio brand, and UBC Media Group are to launch a service to allow listeners to purchase music directly from DAB digital radios.

The service combines Imagination's new DAB and internet digital radio platform with UBC's Cliq instant music purchase technology, providing digital radio users with a 'buy now' facility while listening to selected DAB radio stations. The service will capitalise on radio's acknowledged ability to encourage music purchase.

Imagination Technologies will bring devices, which support the Cliq service to market through its PURE Digital division, as well as providing part of the technology infrastructure on which the service will run.

The exact commercial terms remain confidential, however UBC and Imagination will share revenues on music purchased via digital radio devices that are part of this cooperation and support the service. Users will reportedly be able to transfer songs to computers and MP3 players.