LG Electronics is teaming up with car-maker Volkswagen in the latest attempt to challenge Apple’s iPod - a digital media player styled along the lines of the New Beetle car.
The player sports an aluminium body and will be available in three of the same colours as the car: Salsa Red, Shadow Blue and Sunflower Yellow, said Judy Pae, a spokeswoman for LG in South Korea.
The design of the player's user interface was inspired by the car, and the device also has a small VW badge on the front panel and a New Beetle logo on its rear. However the inspiration doesn't extend to the shape of the player, which looks like other MP3 players on the market.
The specifications are fairly standard for a media player of its class. It has a 2.4in colour LCD (liquid crystal display) screen and can play MPEG-4, Windows Media Video 9, MP3, Windows Media Audio and Ogg-format files.
There are two embedded flash games and it will be available in 2GB and 4GB versions. LG says the battery will provide about 20 hours of music playback and enough time to watch around three hours of video.
While the player got its unveiling at this week's Seoul Motor Show plans for its commercial launch have yet to be decided, said Pae.