Apple is introducing cut-price 79p tracks from independent labels to its iTunes Plus service, though EMI's catalogue retains the 99p price.
The iTunes Plus catalogue is now the largest DRM-free catalogue in the world, and includes artists from Sub Pop, Nettwerk, Beggars Group, IODA, The Orchard and many other key independents, along with EMI's digital catalogue.
"iTunes Plus has been incredibly popular with our customers and now we're making it available at an even more affordable price," said Eddy Cue, Apple's vice president of iTunes.
Until now, iTunes Plus content has come exclusively from EMI, but releases from Sub Pop, Beggars Group, Cooking Vinyl, Cherry Red and other independents are now available in the DRM-free format through Apple's UK iTunes Store.
See also: iTunes Plus review
"We're adding over two million tracks from key independent labels in addition to EMI's digital catalogue and look forward to even more labels and artists making their music available on iTunes Plus," Apple spokesperson, Tom Neumayr told Macworld US.
The iTunes Plus link on the front of the UK iTunes website is non-functional at time of writing, suggesting work continues in adding new catalogue and setting new prices. Tracks from John Lennon remain listed at 99p on the UK store if purchased in iTunes Plus format.
iTunes Plus songs aren't encumbered with DRM and are available at higher 256kbps bit-rates than standard iTunes tracks (128kbps).