The Nike+ ad campaign featuring Apple’s iPod has jointly won the top digital award at the Cannes International Advertising Festival.

Ads for Nike, Diesel clothing and cosmetics brand Dove shared the Grand Prix Cyber Lion Award. The Nike+ campaign, created by R/GA New York, involved the creation of an extensive, global online community to allow users of the product to interact.

Chairman of the judges Tom Eslinger, the worldwide creative director of interactive and emerging media at Saatchi & Saatchi NZ, said that the winning campaigns used "guerilla meets digital meets events and a reality programme online" as a marketing strategy.