Music industry executives have confirmed they are in talks with Amazon and Google about creating music services to break Apple's hold of the digital music market.

The Financial Times reports that two unnamed executives have confirmed the discussions.

"I do believe Amazon and Google will do something serious," the chief executive of one large music company reportedly said. "We have had active communications in the last 60 days."

Amazon is reportedly further advanced than Google, and could launch its own service as soon as spring - a move that appears necessary as consumer music and media tastes move to digital.

This story first appeared on