We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Apple fury at iPod sex toy

Lawyers fight iGasm vibrator

LATEST (July 21, 2009): iPhone's O2 execs launch sex toys - Set your iPhone to vibrate: O2's new sex toy

iPod-maker Apple is threatening to sue a sex shop over a vibrator that hooks up to an iPod and has similar advertising to that used in posters for the digital music player.

Apple is demanding that stores remove all posters for the gadget, called an iGasm.

OPINION: APPLE ISN'T FUN ANY MORE

"We hope this request to remove it immediately will prevent us having to consider further action," said Apple lawyers.

The Ann Summers neon-pink ads feature a sexy woman with wires coming out of her iPod and into her knickers, teasing "Go at it hard and fast with a pounding drum 'n' bass track or chill with ambient classic."

iGasm ann summers

The iGasm advert

Apple lawyers claim the poster is a blatant rip-off of its famous iPod silhouette images.

The News of the World newspaper reports Ann Summers boss Jacqueline Gold saying: "Perhaps I can send them an iGasm to put a smile back on their faces!"

More Apple stories from today: Steve Jobs proposes Al Gore for president; Mac trouble: warning signs and free fixes


IDG UK Sites

Nokia branding killed in place of 'Microsoft Lumia': Windows Phone moves into new era

IDG UK Sites

Why you shouldn't buy the iPad mini 3: No wonder Apple gave it 10 seconds of stage time

IDG UK Sites

Halloween Photoshop tutorials: 13 masterclasses for horrifying art, designs and type

IDG UK Sites

Should you update your iPhone or iPad to iOS 8? iOS 8.1 brings back Camera Roll, adds Apple Pay in...