We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Creative launches £28 MP3 player

Tiny 1GB Zen Stone to rival iPod Shuffle?

Creative is launching a small-capacity MP3 player that has the same capacity but the half price of Apple's Shuffle player. Known as the Stone, the new £28 player will be available in six glossy finishes: black, red, pink, blue, green or white and has a capacity of 1GB.

Coincidentally (or perhaps not), Apple’s updated iPod Shuffle is available in white, pink, blue, green or orange. Its 1GB version costs £55.

Depending on the bitrate chosen, the Zen Stone will be able to store up to 500 songs in MP3 or WMA (Windows Media Audio) formats, though this figure is at the low recording rate of just 64kbps. Creative says the built-in battery will last for 10 hours between charges. Creative is aiming the player at fitness fans such as those who enjoy a workout at the gym to skaters, snowboarders and free runners.

Just a couple of months ago, Creative’s spokespeople led us to believe that the company seen as Apple’s biggest rival in the MP3 player market “aren’t really pushing MP3 players at the moment”. Now, it seems,Creative was biding its time before coming back at Apple’s redesigned, tieclip-sized Shuffle. The Stone even supports Audible books – something that Apple iTunes site has offered for some time.


IDG UK Sites

Best Black Friday 2014 tech deals: Get bargains on smartphones, tablets, laptops and more

IDG UK Sites

What the Internet of Things will look like in 2015: homes will get smarter, people might get fitter

IDG UK Sites

See how Trunk's animated ad helped Ade Edmondson plug The Car Buying Service

IDG UK Sites

Yosemite tips: Complete Guide to OS X Yosemite