We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Mattel develops BarbieGirl MP3 player

Device changes into live character online

Mattel has created an MP3 player that looks like a doll and can be transformed into live characters at BarbieGirls.com.

The site BarbieGirls.com, launched last week, is an online community for girls that allows users to interact in a similar way to Second Life.

With the Barbie Girls toy/MP3 player, which can be used in conjunction with the site, Mattel is aiming to target the same audience that buy MGA Entertainment’s Bratz dolls.

The music players are capable of holding 120 MP3s or 240 WMAs. They will be available in the US from July priced at $60 (£30). The company is yet to confirm a UK release date.

After registration at the BarbieGirls.com site, members can design their own Barbie avatar, customise their room, purchase items at the shopping centre, explore and communicate with friends.

Registration is free and Mattel reassures it will remain this way too. The site prevents personal information being disclosed and has limited the vocabulary that can be used to 2,000 words to avoid strong language being used.


IDG UK Sites

Windows 9 release date, price, features: Videos leak as Microsoft sets 30 September unveiling

IDG UK Sites

Why local multiplayer gaming is rapidly vanishing: we look at the demise of split-screen and LAN...

IDG UK Sites

IBC 2014 news: video post, CG and VFX news from Adobe, Blackmagic, Eyeon and more

IDG UK Sites

Retina MacBook Air release date rumours and specs: Gold 12in Retina MacBook Air almost 1cm thinner...