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iPod's UK share behind other markets

Apple reveals country-by-country iPod share

Apple chief operating officer Tim Cook said the iPod remains the dominant media player across the world, although competing devices are taking a chunk out Apple's UK sales.

Seventy percent of MP3 players sold in the US come from Apple, and the iPod-maker commands the vast majority of the Australian and Canadian markets too with over 60 percent share in each territory. Furthermore, the iPod accounts for over 50 percent of music players sold in Japan and Hong Kong, according to Apple’s figures.

The iPod isn’t quite as dominant in the UK, although Apple’s share is still impressive. Cook said the iPod accounted for 40 to 50 percent of sales in the UK, and achieved a similar market share in Switzerland, Singapore and Denmark. Germany has proven the most troublesome market, according to Cook, although Apple did “hit a high in Germany of 28 per cent in the most recent numbers".

Apple revealed in its Q1 figures – announced today – that it shipped 10,549,000 iPods during the first three months of the year. That marked 24 per cent growth from the same period in 2006.


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