The majority of music industry executives agree with Apple chief executive Steve Jobs that labels should ditch DRM on digital sales.
The four major labels now seem increasingly isolated in their desire for rights-managed online music releases - and recent reports claim that EMI may join with the prevailing industry philosophy.
Now a report from Jupiter Research claims two-thirds of European music industry execs don't want DRM technologies, calling them ‘not fit for purpose’, and slamming them for damaging music consumer experience.
The survey was conducted between December and January, before Jobs spoke up against DRM technology. It showed that 54 percent of executives surveyed believe current DRM systems are too restrictive, and that 62 percent believe that dumping DRM would boost legal digital music sales.
That 62 percent reflects differently in different sectors: at labels, 48 percent believe losing DRM would boost sales; outside labels, 73 percent of music executives think dumping these technologies would boost the market.
Interoperability - the ability to play purchased tracks on any player - remains critical to another 70 percent of those surveyed.
A second report from Q Research this morning points out that 85 percent of young people aged between 11-25 years old already own an MP3 player (mainly iPods).
The survey reveals that while 45 percent of the sample group pay nothing for their music, almost a third spend up to £5 a month with 3 percent spending £25 or more each month.